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Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in F1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction values the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5 billion in a change of corporate structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

Wolff, aged 53 will remain as team principal and CEO should the deal proceed.

Shareholder Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos, who both hold a third of the enterprise.

An official representative said: "We are providing no official statement on this. The management structure of Mercedes F1 will remain unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Valuation Increase

The deal would represent a significant increase in value of the Mercedes team since Ineos Group bought its stake for £208m in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of the sport around the world.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and earned over $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Present Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

The writer

Brett Murray

A former professional poker player turned sports betting analyst with over a decade of experience in the gambling industry.

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